0 of 10 answered. Short answers still make the site yours. Skip only what you do not know.
Who walks in the door?
Name the specific person you help — job, situation, or neighborhood. Not “everyone.”
Feeds Hero audience, About, FAQ
What result do they walk out with?
The dream outcome after they buy — not your service list.
Feeds Headline, value equation, About
What do customers thank you for?
The sentence they actually say. Real language beats brochure language.
Feeds Proof, FAQ, About
What do you refuse to do?
A line you will not cross. This is uniqueness, not negativity.
Feeds About, FAQ, trust
A story only you could tell
Origin, a save, a local detail, a family reason — something a competitor cannot copy.
Feeds About history, GEO entity facts
Time in the work (no invented years)
How long, licenses you actually hold, or “new and focused.” Leave blank if unsure.
Feeds Experience, GBP, About
When you lose — and why they still pick you
Who is cheaper or faster, and the reason a careful buyer still chooses you.
Feeds FAQ, risk reduction
A promise you can keep
What happens if it goes wrong — only if you will honor it.
Feeds CTA risk, FAQ
Where you actually show up
Cities, counties, or “remote U.S.” Do not claim a map you will not serve.
Feeds NAP, GBP, FAQ
Who you are not for
The job you will politely decline.
Feeds About, FAQ